iWorld
Rooter launches the latest version of its app- Rooter 3.0; promises to redefine ‘Live Sports Engagement’ with the first-ever Live Fantasy Game for cricket in India
MUMBAI: Having created ripples in the global sports fan engagement domain by transforming sports viewing into a shared experience, Rooter, the first-of-its-kind live social sports engagement platform is now upping the game with the launch of a new and improved version of its app, Rooter 3.0. Featuring a world-class, flexible user interface that appeals to global audiences, the latest update makes several exciting new additions to the platform, most prominent of them being the introduction of a Sports Social Feed and the first-ever Live Fantasy Game in India for cricket.
Rooter, which introduced the concept of Live Sports Engagement for fans 18 months ago, has overhauled its entire interface to provide the most stunning, world-class user experience across 8 different sports, including Cricket, Football, Tennis, Hockey, Basketball, Badminton, Formula 1, and Kabaddi. No other platform in its domain caters to such an extensive array of sporting disciplines. In a first, the platform’s latest avatar also introduces Sports Social Feed, a personalized newsfeed containing live sporting information sourced from the top sports social media channels spread all over the world. So the next time you enter in an intense sporting discussion about rumoured transfer movements of footballers or current statistics about your favourite batsman, let Rooter 3.0 be your hands-on expert!
Furthermore, Rooter has also introduced a never-seen-before social gaming experience for sports fans on its platform with the Live Fantasy Cricket game that allows users to pick any four players during a live match and compete with their friends in real-time on the basis of the players’ performances. This innovative feature will soon be made available for live football matches as well.
Speaking on the announcement, Piyush Kumar , Founder & CEO – Rooter, said, “As avid sports fans ourselves, we always strive to make the experience of viewing sports as interesting as the actual ‘game’. Rooter 3.0 is a step further towards realizing this vision, leveraging cutting-edge technology to introduce a bevy of features, games and in-app experiences to help users interact, compete and stay on top of sporting events across the world. Having already received a highly encouraging response to the app update from our existing user base, we are confident that Rooter 3.0 will deliver a more immersive, engaging, and social experience to ardent fans across the world, fuelling their passion for sports further!”
The live match engagement aspect on the Rooter platform has also been enhanced significantly for a more seamless, intuitive, and native in-app experience. Users can now engage with an ongoing match in the way they want, checking scores, playing the match prediction game, or just scrolling through the feed for the latest videos and news from the world of sports. In a first, passionate sports fans and Rooter users can now also play match related games, win badges and proudly showcase them on their profiles.
Rooter has been at the forefront of realizing, and utilizing the tremendous potential of social engagement derived from sports, a space which is only now being focussed upon by OTT players by introducing ‘Play Along’ features with live match. Rooter, however, has remained at the top of its game of knowing the quirks of a sports fan’s behaviour, and has implemented such insights to perfection in its latest offering. With Rooter 3.0, it’s ‘game on’ like never before!
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
