Music and Youth
MTV ups the ‘Xtreme’ factor for Roadies fans with the launch of world’s first staring game via mobile ‘#DareToStare’
MUMBAI: Roadies is iconic. And with its soaring popularity over the years, the show has become a life goal for many. Be it by sheer participation or watching it at home, Roadies is what one would call, part of one’s being. Honoring all those who have contributed in making the MTV Roadies phenomenon a benchmark in the country, the channel with its 2018 Roadies themed ‘Xtreme’ has launched the first virtual task – ‘Dare To Stare’ from 7th May – 2nd July 2018.
The ultimate Roadie, Rannvijay Singha will host ‘Dare To Stare’ challenge on all social media platforms inviting the participants to test their power to stare. The one who can stare at him in the eye for the longest will find a place in the Roadie’s fan leader-board. Every week the top scorer will stand a chance to win MTV goodies with their name on the leader board. The ultimate roadie fan who will win the final battle of ‘Dare To Stare’ will be awarded with a high-end OPPO phone.
Commenting on the initiative, Viacom18, Head Marketing, Youth Entertainment, Navin Shenoy said, “We believe in the power of engaging with our audience in innovative ways. Be it through our shows or initiatives. ‘Dare To Stare’ challenge is our way to involve the loyal fans of Roadies further and give them a first-hand experience of India’s longest running adventure-based reality show from wherever they are. This world’s first-of-its-kind interactive banner is a fun virtual battleground for the Roadies enthusiasts who want to connect with the show on a personal level.”
On devising the virtual gaming task, Madison India, Vice President, Jolene Fernandes Solanki said, “MTV being the number 1 youth brand and an innovator keeps inspiring us to come up with new age solutions. As at Madison we also have a massive focus on technology to deliver brand solutions. Daretostare.in is one solution where we leveraged Artificial Intelligence’s potential by incorporating optical flow detection and face tracking technology to deliver a stare challenge over the mobile platform.”
MTV Roadies has left no stone unturned in keeping the consumers engaged through a power-packed amalgamation of exhilarating activities. The Dare To Stare Challenge, India’s first virtual ‘Xtreme’ task has been specially designed with innovative technology to engage the youth and give them an experience of adrenaline rush that resonates with Roadies. Taking the ‘Xtreme’ season a notch higher, the world will be introduced to the first ever mobile starring game that will boast of virtual staring face-off which will be available for all android users across the world.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
