iWorld
Shemaroo’s Filmigaane crosses 10 mn subscriber mark
MUMBAI: Shemaroo Entertainment’s YouTube channel dedicated to retro music Filmigaane has crossed the 10 million subscriber mark. The content powerhouse has strengthened its digital presence with more than 50 YouTube channels.
Filmigaane is the one-stop destination for classic bollywood melody lovers. The audience base is spread around multiple geographies like India, the US, UAE, Canada, Australia and more and reaches 384 million digital consumers per month.
“We started Filmigaane with an aim to reach out to audiences who love retro music. This is such a momentous occasion and calls for a big shout out to all our fans across the world who have helped us achieve the remarkable milestone of 10 million subscribers. We are truly humbled and overwhelmed by their support and love. It is their belief in us that will help us continuously strive for new and innovative content. Digital has been an exemplary medium for us to reach out to the fans of retro music and connect with them,” Shemaroo Entertainment CEO Hiren Gada said.
Starting in 2018, the channel has been offering a mix of content ranging from the golden era of 1950s to the still recent popular numbers from the 1990s over the last four years. Filmigaane succeeded in bringing the trends of evergreen songs back, leading to a humungous growth in subscribers.
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Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
