Brands
ASICS Sportstyle debuts the new GEL-Quantum 360 VIII sneaker
Mumbai: ASICS SportStyle announces the launch of the GEL-QUANTUM 360 VIII sneaker. This shoe’s design is meant to help support advanced comfort for active lifestyles and exploring urban environments. The design inspiration for this project stems from supernatural forms and interlocking structures.
For the upper construction, the shoe features 5D print details that resemble ergonomic shapes from elements found in nature. These details add a greater amount of depth to give the design a more layered aesthetic.
The sneaker’s midsole structure was formed with new technologies, like DIVISION SPACE cushioning. This cushioning technology is meant to lighten the shoe’s overall weight while providing more impact absorption underfoot. This feature is also met with FF BLAST™ BIO cushioning, which includes at least 20 per cent biomass to help reduce waste and promote better durability.
The GEL-QUANTUM 360™ VIII sneaker launches today Tuesday, 11 June on ASICS SportStyle online and in select stores for Rs 13,999.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
