Ad Campaigns
Thoughtshop Advertising bags Bayer’s creative mandate
MUMBAI: Thoughtshop Adertising, a 360-degree advertising and film production company based in Mumbai, has won the creative-advertising mandate for Bayer, a global life science company with core competencies in the areas of agriculture and health care. The agency has provided services to Bayer, from planning, strategy, conceptualisation to film production and execution across television, print, radio and digital platforms.
Thoughtshop Advertising and Film Production founder and chief creative director Vipin Dhyani said, “We are honoured to be a part of the Bayer family, a global leader in the agriculture and healthcare space. We felt fortunate as client showed immense faith in us and bought very bold concepts in contrast to the Agri industry. As the TVC has received positive responses across key markets, we are now charging forward to deliver more riveting offerings for the brand across various mediums.”
Bayer head of marketing communication Jayston D`souza said, “Thoughtshop has done a very good job on the TVC right from the concept to managing the technicalities, it was impressive. With Thoughtshop’s quality body of work and their in-depth understanding of our brand, the industry and creative requirements, we believe we have found the right partner to assist us in highlighting our brand and key messaging across our core target audience.”
Thoughtshop delivered its first set of TVCs for Bayer’s hybrid rice seed brands Arize 6444 Gold & AZ 8433 DT both along with print and radio campaigns. It got aired on 20th May, across key regional markets including Uttar Pradesh, Bihar and Jharkhand, where the relevance of the product and its use is higher.
The thought behind the campaign titled ‘The Real Hero’ featuring Bhojpuri superstar Ravi Kishan, draws similarities between a superhero and the product Arize 6444 Gold which is, the real hero for farmers due to its very nature of sureshotness of giving a good yield.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
