Brands
Vodafone Business Services IoT campaign- Make Your Business #SmarterwithIoT
MUMBAI: Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that the proportion of companies embracing IoT on a massive scale has doubled since 2016. Backed by global expertise Vodafone Business Services has taken leadership in introducing an enterprise brand campaign #SmarterWithIoT. The campaign aims to establish Vodafone’s leadership in IoT and reiterate its unique differentiator of deploying the right IoT solutions across verticals.
Combining the insights from its C-Suite Survey and the Annual IoT Barometer Report, #SmarterWithIoT is targeted at enterprise customers to own mindshare, preference and trigger business conversations. The integrated campaign positions Vodafone as the “Global Leader in IoT”, thus highlighting its #SmarterWithIoT business solutions in the areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation.
The year-long #SmarterWithIoT campaign comprising, print, digital, social media, and events, went live with innovative OOH elements and contextual print advertising in Mumbai, Delhi and Bengaluru.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
