Brands
ASUS brings Gal Gadot to India for new range of products
MUMBAI: ASUS India has decided to collaborate with Gal Gadot to promote its latest series of laptops and All-in-One PC. Sharing a joint passion for creativity and inspiring others to find theirs, Gal embodies ASUS’ core values to unleash the creative power within.
The partnership comes as ASUS reveals the latest in its flagship laptop series, the ZenBook Series new ZenBook Pro, as well as the refreshed range of VivoBook and all-in-one PC. The new ZenBook Pro, being showcased at Computex, is the first ASUS device to showcase its new innovative ScreenPad feature, turning the touch pad into a fully functioning display with adaptive design, and providing users a smarter way to interact with their laptop to offer the ultimate performance.
The concept behind the video is to showcase the path of creators today. From the days when creators just had a paintbrush to create art to now when they have technology at their disposal to create the incredible.Check out how Gadot uses the ScreenPad in the video to show what technology can help create.
Working with Gadot, ASUS hopes to inspire people across the globe to showcase that everyone can use technology to create. With the ErgoLift design making for better typing experience, the fine craftsmanship and adaptive design of the ScreenPad, ASUS provides a range of innovation enabling users to create what they know they are able to achieve. The high-performance processor equipped inside also supports people’s full creativity. In addition, the VivoBook, an exciting creation itself for young creators, features bold color-blocking designs, with five vibrant color options and several textured finishes.
“People used to think you had to be super techy or geeky to get the most out of technology, but the truth is everyone can use technology to create,” says Gadot. “ASUS’ new ZenBook Pro with ScreenPad empowers boundless creativity, so I’m thrilled to be working with a brand that helps unleash the creativity I know is within us all.”
ASUS Corporate Vice President Eric Chen says that like Gal, they believe everyone can pursue their own incredible. It just takes the right technology to unleash one’s creative power.
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.
Intel corporation vice president of client computing group Chris Walker mentions that ASUS is their long-time partner committed to reimagining the PC and driving innovation in a way that allows people to tap into their most creative and productive selves.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
