e-commerce
Nuvoretail wins Amazon Advisors Marathon 2024
Mumbai: Delhi-based Nuvoretail, renowned for its pioneering work in eCommerce marketing, has been awarded the prestigious Amazon Advisors Marathon gold winner title for the second consecutive year (2022-23 2023 -24). This significant achievement underscores Nuvoretail’s exceptional expertise in e-commerce advertising, firmly establishing its position as a leading digital commerce specialist.
The Amazon Advisors Marathon, hosted annually by Amazon Ads, is a competitive event where top Amazon Ad partner agencies showcase their expertise across various categories. These categories include Expertise, where agencies submit case studies demonstrating how they helped brands grow on Amazon; Thought Leadership, where participants demonstrate their in-depth knowledge of Amazon Ads on platforms like LinkedIn; Teamwork & Development, where agencies focus on upskilling their teams through Amazon Ads certifications; and Client Acquisition, where participants identify and engage potential new clients for Amazon Ads services.
Throughout the 90-day marathon, participants earn points for completing these activities. Nuvoretail’s hard work stood out, securing 1st place in January, 3rd place in February, 1st place in March, and ultimately, 1st place overall! This remarkable achievement is a testament to the exceptional talent and unwavering dedication of the entire Nuvoretail team.
Winning the Amazon Advisors Marathon for the second year in a row highlights Nuvoretail’s commitment to excellence and innovation in Amazon Advertising. This rigorous three-month challenge tests participants’ proficiency in various aspects of Amazon advertising, from conducting internal training sessions and obtaining Amazon Ads certifications to sharing valuable insights on LinkedIn and collaborating on publishing case studies.
Nuvoretail founder & CEO Vishal Sharma expressed his pride in the team’s consistent performance, stating, “Winning this award for the second time in a row is a true reflection of our team’s dedication and expertise. It highlights our unwavering commitment to helping brands succeed on Amazon and our deep understanding of the Amazon advertising landscape. At Nuvoretail, we believe in empowering brands to achieve their full potential.”
This award holds great significance for both Nuvoretail and its clients. For Nuvoretail, it validates their innovative approach to combining AI-powered data insights with a highly skilled team of e-commerce professionals. For their clients, it translates into enhanced e-commerce success across various platforms and regions. Nuvoretail’s advanced partner status with Amazon and the recognition of Vishal Sharma as a select member of the Amazon advisors program further cement their authority in the field.
Nuvoretail has consistently demonstrated their ability to drive significant growth for brands on Amazon. One notable example is a partnership with a prominent power tools brand in India that faced sales saturation and increasing advertising cost of sales (ACOS). Through a strategic and data-driven approach, Nuvoretail managed to achieve the highest sales in the brand’s history within 60 days, accompanied by a single-digit ACOS of 5.84 per cent. They recorded a 128 per cent sales growth while reducing ACOS by over 45 per cent from its original double-digit figure of 10.67 per cent. This achievement underscores the power of innovative solutions and data-driven strategies in transforming brand performance and driving sustainable growth.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
