MAM
Saba Adil gets additional responsibility at Aegon life insurance
MUMBAI: Online insurance company, Aegon Life Insurance, has appointed Saba Adil as the chief operating officer with a mandata to drive the strategic goals and operating plans of the company. Along with this new responsibility, Saba will continue to serve as the chief people officer.
In the new role, Saba will be responsible for creating a differentiated and superior customer experience and will continue reporting to the MD and CEO Vineet Arora.
Arora says, “Her rich experience of over 18+ years in diverse roles including human resources, project management, customer insights and operations will be very relevant and valuable for Aegon Life Insurance. She has led transformational roles in digital innovation; created and launched a well thought business strategy working with a core group of people as well as led a recent project on customer driven innovation. Saba has been a part of the Aegon Life family since inception and we are very delighted to have her in the new role.”
Aegon Life Insurance chief people and operating officer Saba Adil mentions, “Aegon Life, over the years, has established itself as a digital specialist in the Life Insurance sector. We have constantly redefined the space we operate in and have set a clear vision and roadmap for the benefit of our customers. I am excited about this new role and look forward to be a strategic partner as we continue our growth journey.”
Saba joined the company in 2007 as one of the founding members and has since played an important role in creating a powerful culture, aligning the organisation to company values, building a strong employee value proposition, capability building for a future fit organisation and personalised employee experiences.
Aegon Life Insurance Company Limited launched its pan-India operations in July 2008. The company is headquartered in Mumbai serving over 4.4 lakh customers across India.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
