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‘Breaking Barriers, Building Connections’, Shemaroo Entertainment’s Nishith Varshneya on company’s global entertainment vision
Mumbai: In today’s digital age, the appetite for content knows no bounds. With streaming platforms mushrooming and the global audience expanding, the hunger for diverse and engaging entertainment has surged to new heights. At Shemaroo Entertainment Limited, we recognize this yearning and are dedicated to quenching it by offering an extensive range of content to audiences worldwide.
In our pursuit of serving the international market, we curate a compelling mix of Bollywood and South Indian films tailored for both digital and traditional TV platforms, ensuring our reach to over 28 countries.Our portfolio boasts fictionalised historical and period films with exceptional animation and CG, capturing the hearts and minds of global audiences.
There’s also a growing fondness for Indian Telenovelas and dramas among international viewers. The rich storytelling and cultural nuances of Indian narratives strike a chord globally, leading to a surge in demand for localised Indian dramas that cater to diverse tastes. With serialised shows gaining momentum worldwide, Indian shows are gearing up to ride this wave, offering unique narratives and captivating storytelling.
Shemaroo today curates content from diverse countries like China, Korea, Spain, Turkey, and Japan, delivering a cultural fusion that transcends boundaries. The rich tapestry is presented in over 12 Indian languages, targeting audiences on both mainstream TV and niche OTT platforms throughout India.Infused with youthful themes, these international offerings promise an entertainment experience that resonates across demographics.
Shemaroo Entertainment Ltd has a strong presence in key international markets, offering our diverse content catalogue to audiences around the globe. From the Middle East and Africa to Asia-Pacific and Eastern Europe, our content reaches millions of viewers. We dominate markets such as MENA, Malaysia & Brunei, Russia, CIS & Baltic, Mauritius, APAC, Myanmar, and Africa, catering to the unique preferences of each region.
As the demand for international content continues to soar, we remain steadfast in our commitment to delivering high-quality entertainment to audiences worldwide.
The author of this article is Shemaroo Entertainment Ltd head – International Business & India, Digital Syndication Nishith Varshneya.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
