Brands
Johnson & Johnson rebrands baby care portfolio
MUMBAI: Baby care brand, Johnson & Johnson, has always been under the scanner with people claiming it causes cancer and is actually harmful for a baby’s skin.
The brand has stuck to using scientific research to back up the global appeal of its products. But that was up until now.
Today, with rising awareness about artificial fragrances and harmful dyes used in bay care products, brands like Johnson & Johnson, Pampers, Huggies and others are being questioned and asked to move towards an all-natural alternative.
Now, to address the rising concern of parents and consumers around the globe, Johnson & Johnson has decided to rebrand its entire baby care portfolio prioritising transparency over science as it looks to get closer to parents.
Since the brand needed a new identity to connect with the millennial consumers/parents, it undertook an intensive research spread over 18 months with mothers and fathers. J&J discovered that the general concern among parents was about the presence of harmful dyes in products and a general need for greater transparency from the brand’s end.
The baby care company has completely redesigned its packaging based on the feedback from its customers and employees, with an easy-to-hold, pump action bottles that can be operated with one hand while holding a baby. The products will now display the ingredients that go into their products and fragrances for the first time, which has until now been considered a secret.
The global relaunch will roll out over the next 18 months, starting in the US in August, followed by China and India by the end of this year and then in the UK during quarter one of 2019.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
