Ad Campaigns
MG Motor India, The Better India to highlight 6 women catalysts of change with new campaign
MUMBAI: MG (Morris Garages) Motor India and The Better India have launched an initiative to highlight and recognize the extraordinary stories of six women change makers that have done something positive for the society across communities
Some who have been featured under the campaign are transgender activist Kalki Subramaniam, Padma Shri awardee Sudha Varghese, women-led rural banking pioneer Chetna Sinha, India’s youngest ‘sarpanch’ Jabna Chauhan, Dr. Rani Bang and the founder of North-East Network (NEN), Monisha Behal. Kalki is globally renowned for championing the fight against the discrimination and hatred of transgender persons and holds two Master’s degrees in Journalism and Mass Communication and International Relations.
Kalki, who is the founder of the Sahodari Foundation, works for the social, economic, and political empowerment of transgender and intersex persons in India, and has strongly advocated for their inclusion at all levels. In October 2010, she was invited by the Government of the United States of America for a 16-day International Visitors Leadership Program (IVLP) to Washington DC, New York, and Salt Lake City.
“MG in India has been built on the strong foundations of cultural diversity and to reinforce this vision, we aim to highlight and recognize 6 women catalysts of change for their significant contribution to upliftment of the communities, through the #MGChangemakers campaign. The objective is to inspire and motivate others also to drive the initiative, and bring positive change in society, which is the need of the hour,” said MG Motor India president Rajeev Chaba.
MG Motor India, with its emphasis on embracing diversity, has also found synergistic support through UN Women India MCO, which has been championing gender equality across the Asian Subcontinent.
The Better India founder, CEO Dhimant Parekh added, “As India’s largest platform for changemakers, The Better India has always sought to showcase inspirational stories which touch and impact people across the country. These women are making a difference in the lives of countless others with their ground-breaking work. From fighting gender-based discrimination to opening doors for better livelihoods, each one of these women is a grassroots’ change maker. We are excited to partner with MG Motor India to bring into the limelight the stories of these exceptional women, who’ve truly made the country better with their work and are driving India into the future.”
The stories of the other 5 change makers under the #MGChangemakers initiative will be launched at an interval of 7 to 10 days and will be supported by strong traditional and digital promotion to further enhance the reach of their message.
The video-based stories of these praise-worthy women will also be shared by UN Women India MCO on their social media handles to further amplify awareness. The campaign will conclude with an on-ground event featuring all 6 change makers, as well as prominent celebrity-activists, media, and prominent organisations focusing on women empowerment and equality.
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