Hindi
Zee to launch Zee Classic HD channel
MUMBAI: The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic’s HD version.
Back in 2016, the channel had about 25 per cent reach and a connectivity higher than 80 per cent. Known for telecasting movies from the sixties, seventies, eighties and nineties era, the channel was revamped on 3 October 2016 with a new positioning and programming line-up, as it had ambitious plans to expand its target audience, and thus its viewership.
The network has started test transmission service from Intelsat20 satellite at 68.5 degree east.
Earlier, Zee Classic was targeted at mature adults and it attracted younger audiences too. The channel then dissected its viewers into the connoisseurs of golden cinema, the middle-aged adults, and the new-age classic as well as contemporary young adults. However, the channel’s core focus was 25-45 years age group.
Zee Classic claims to have contributed a massive 15 per cent revenue share in the Zee Hindi movies cluster among the SD channels – Zee Cinema, &pictures, Zee Classic, Zee Action and Zee Anmol Cinema. In 2016, a spokesperson from Zee said that in the previous three to four years, Zee Classic’s revenue had grown more than four times, and as an evolving channel, it commanded a premium rate even at its then existing ratings.
From 2004 to 2010, Zee Classic recorded a two per cent viewership share in the Hindi movie genre. Earlier in an interaction with Indiantelevision.com, Zee Hindi movie cluster business head Ruchir Tiwari (now the cluster head) said that the viewership rose to six per cent over the past year.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
