iWorld
Eros Now, Xiaomi Mi TV enter into distribution partnership
MUMBAI: Eros International has announced that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a strategic distribution partnership with Xiaomi, India’s smartphone brand for its smart Mi LED TVs.
With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia. Eros Now will be available within patchwall on all Mi TVs sold in India, giving all users access to its compelling bouquet of 11,000+ Bollywood and regional language films, entertainment shows, music videos and originals at a monthly subscription of INR 49 (Plus Plan) and INR 99 (Premium Plan).
Eros Digital CEO Rishika Lulla Singh said, “Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, we are glad to partner with Xiaomi for its content offerings on all Mi LED TVs. Through this partnership, we are thrilled to bring our larger than life movies and Eros Now Originals on the bigger screens with a richer experience.”
Eros Now’s integration with Mi LED TVs comes at a time when Xiaomi is celebrating its anniversary of four years in India. Earlier this year, Xiaomi integrated its Mi Video app with on-demand streaming services including Eros Now.
MiTV Xiaomi India product manager Sudeep Sahu said, “Mi TV 4 is the thinnest LED TV in the world, boasting an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalised interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. Eros Now has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and Eros Now is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries.”
In an innovative move earlier this year, Xiaomi launched the new Mi LED TV 4 55”, Mi LED TV 4A 43” and Mi LED TV 4A 32” armed with native apps from a group of content partners powering the world’s thinnest LED TV. Eros Now’s content offering adds to the largest content aggregator library in India of Xiaomi. The content offerings now pan out to all three Mi TV’s.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
