MAM
Dale Vaz joins Swiggy as head of engineering and data sciences
MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company’s technology strategy and building Swiggy’s next generation AI-driven platform for hyperlocal discovery and on-demand delivery. Vaz will report directly to Swiggy CEO Sriharsha Majety.
Dale will work closely with Swiggy CTO Rahul Jaimini and Swiggy’s fast-growing technology team.
Commenting on his appointment Majety said, “Dale is a technology leader with proven abilities to innovate and develop new products.”
“As Swiggy continues to leverage technology to make the lives of consumers more convenient, Dale’s expertise will help us move faster and more effectively towards that vision,” he added.
Vaz said, “I am thrilled to be joining Swiggy at such an exciting juncture, Swiggy is India’s largest and fastest growing platform for hyperlocal discovery and on- demand delivery. I look forward to working with the Swiggy tech team as we build innovative products for our customers and drive both the industry and Swiggy forward.”
Dale joins Swiggy after 11 years at Amazon.com. In his most recent role as the director of software engineering at Amazon India he led functions across verticals such as consumer tech, mobile engineering, payments engineering, new initiatives and data engineering. At Swiggy, he will extend this expertise to deliver a delightful consumer experience across the numerous new initiatives the company is currently working on.
Dale holds a BE in Computer Science from MIT, Manipal and an MBA from the University of Massachusetts Amherst.
This is another step in strengthening its senior leadership for Swiggy which recently hired P&G veteran Vivek Sunder as its chief operating officer.
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.








