Brands
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’
MUMBAI: Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.
Developed by Flipkart, Shopper Audience Network uses deterministic audience based insights to help brands connect with users by leveraging Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories.
Speaking on the partnership, Flipkart senior director Prakash Sikaria said, “Understanding our customers better than anyone else has always been one of Flipkart’s core strengths, and these insights help marketers in their ad journey, on our platform. This partnership further leverages the intent-based understanding and couples it with Hotstar’s platform to create an unparalleled offering in the ads industry in India.”
Commenting on the development Hotstar EVP Prabh Singh said, “In Hotstar, marketers today have access to a large scale audience that is deeply engaged and paying attention. Brands that advertise on Hotstar are seeing the power of that engagement. The partnership with Flipkart will build on this proposition and provide marketers an opportunity to connect the dots to hundreds of product categories on Flipkart.”
This partnership ties in with Flipkart’s ambition to be a leading digital ads platform in India and the partnership leverages Hotstar’s huge momentum in the video ads market.
The three key components of Hotstar video platform’s canvas of high quality content, innovative ad formats and a sticky and affluent audience when powered via Flipkart’s customer insights come together to create a compelling platform for any brand to talk to its consumers.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
