Brands
HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 14 July to 20 July 2018.
The data is a reflection of top 10 advertiser across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 29 of 2018.
Top Advertisers:
Not much has changed in terms of top advertisers this week as Hindustan Unilever Limited continued to lead with 155495 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others stood at second position with 78728 ad insertions.
This was followed by Procter & Gamble with 38356 and ITC Limited with 33238 ad insertions. E-commerce major Amazon India retained fifth position this week with mere 30230 insertions.
Top Brands:
The Indian Ministry of Health and Family Welfare advertised the most and topped the charts with 11504 ad insertions in week 29.
Hotel searching website, Trivago, continued to stay the second most advertised brand with startling 11321ad insertions.
Internet video on demand service Amazon Prime retained its position and showcased its ads 10489 times while Colgate Dental Cream, a product by Hindustan Unilever Limited inserted its ads 9162 times.
Cleaning and disinfecting product Lizol, stood at fifth position with 9132 ad insertions between 14-20 July 2018.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
