Ad Campaigns
Nescafe launches OOH campaign for monsoon
MUMBAI: It is monsoon and Nescafe, the coffee brand is back to make a statement yet again with its new OOH campaign ‘Badal Life Ki Raftaar’.
The sudden, mischievous downpour, the romance of the grey clouds and the bank of hanging mist leaves one luxuriating in this much-loved season. Think monsoon and several munchies come to mind. It’s certainly a cliché but few joys can match up to the experience of watching the pitter-patter of rain on your window and a freshly brewed cup of coffee.
Executed by Street Talk, the brand occupied the OOH medium solely considering its TG. The objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly” (making it the perfect way to measure out breaks) and while you’re sipping and blowing and waiting for that optimum comfortable drinking temperature, you can inhale the warmth of the aromatic vapours.
A lot of insights were put in place to arrive at the pockets that would have the best impact on the potential consumers. The agency studied the best permutation and combination with media price, site visibility potential and the best of site characteristics to arrive at the media placements specifically addressing the right TG.
The cluster approach at key junctions aided immediate buzz for the brand. The brand was made highly visible using a No-Miss Media Approach where, the handpicked media did complete justice to brand.
But the highlight of the campaign was the innovative steaming cup of coffee, strategically placed at high traffic zones across multiple locations to attract significant eyeballs. The billboard featured a coffee mug emitting fumes, emulating steam from a freshly brewed cup of coffee.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
