MAM
Titan Skinn launches campaign for Amalfi Bleu
MUMBAI: Skinn, a range of fine French perfumes from Titan, has launched its campaign ‘There’s something about it’.
The campaign features a new fragrance, Amalfi Bleu, which has been crafted by award-winning master perfumers using the best quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.
Ogilvy South chief creative officer Mahesh Gharat said, “This was chapter two of the ‘Skinn ‘There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the centre of attraction.”
“We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought we’ve created another memorable and charming piece of communication,” he added.
https://ogilvy.egnyte.com/dl/rctknJMJaL
The TVC showcased how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
