MAM
Cohesive partnerships at Delhi Times Fashion Week
Mumbai: Prius Brand and Business Partners has made a notable impact on India’s fashion landscape by elevating and redefining fashion shows. Recently, its collaboration with Delhi Times Fashion Week (DTFW) scaled up the aura of India’s biggest fashion show, making it an unforgettable experience for all attendees and stakeholders.
Prius Brand and Business Partners provided one-stop comprehensive solutions, from strategic planning and flawless production to celebrity sourcing, designer and influencer engagement, media outreach, and digital services, significantly boosting the DTFW’s brand visibility. Efficient coordination and collaborations with key sponsors, renowned designers and celebrity showstoppers resulted in elevation of the fashion event.
“Prius Brand and Partners created a significant buzz in the fashion world by receiving a massive response from all stakeholders including designers, influencers, and sponsors. We are happy to be known as a one-stop solution for anything and everything in the fashion landscape. As we have developed several Intellectual Properties (IPs) for different sectors including fashion and lifestyle, our flagship company PRIUS COMMUNICATIONS has been successfully leveraging its expertise to scale up events like DTFW with associate Prius Brand and Business Partners,” said Prius Brand and Partners founder and chief Baldev Raj.
At DTFW, renowned designer Narendra Kumar, in association with Prius Brand and Business Partners, showcased his newly launched exotic collection ‘Ura Street,’ inspired by Gen Z’s taste for pop, denim, and bright colors.
In close association with Prius Brand and Business Partners, People for Fashion (PfF) reinvented the DTFW in terms of model sourcing, coordination, collaborations, presentation, and flawless production. “We strive to bring unparalleled fairness and ingenuity by providing end-to-end solutions in the fashion landscape. Our mission was to spotlight the incredible talent that fuels the fashion industry, and the recently concluded DTFW provided the perfect platform. This year, we scouted and curated a diverse array of models, designers, and artists who brought innovative and inspiring designs to the runway. PfF aims to provide suitable launchpads for the next generation of fashion leaders,” said PfF co-founder Amit Kumar.
The event also featured famed designer Archana Kochhar and showstopper actress Chitrangada Singh, marking a fantastic finale. Cohesive partnerships at the DTFW offered a glimpse into the latest branding, business trends, and transformations. All partners, DTFW team, Prius Brand and Business Partners, PfF and others demonstrated their passion for fashion by taking the fashion show’s grandeur, creativity, and credibility to new heights.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
