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Mumbai Academy of Moving Image (MAMI) partners with Edelman India to drive the PR and Digital mandate for the 20th edition of the Jio MAMI Mumbai Film Festival with Star
MUMBAI: Mumbai Academy of Moving Image (MAMI), India’s leading platform for cinematic disruption and discovery, has appointed Edelman India to drive their Public Relations and Digital mandate for the upcoming edition of the Jio MAMI Mumbai Film Festival with Star. The mandate focuses on driving strategic communication programmes for their annual property, the film festival. Edelman’s extensive experience in building brands and the firm’s expertise in running large format events, makes this an apt partnership.
MAMI was founded in 1997 by renowned film professionals from the Indian Film Industry to create an annual international film festival in India that brings the best of cinema to the audience and also creates a world class film festival that can find a pride place in the film festival map of the world. This edition of the Jio MAMI Mumbai Film Festival with Star will celebrate its 20th year milestone.
Apart from the festival, the academy curates and runs a unique Year-Round Programme that sustains conversations around cinema throughout the year and makes cutting edge cinema from India and across the world available to audiences year-round.
With its experienced team of media strategists, content creators and creative thinkers, Edelman is strongly poised to drive communications for the Jio MAMI Mumbai Film Festival with Star and help it engage with a wide audience.
Creative Director – MAMI, Smriti Kiran said, “We are taking steps every year to strengthen our footprint and also strengthen the organization. For us, the next five years are years of institution building. A consummate film space does not exist in India and this is the one opportunity we have to create that entity. Getting Edelman on board is a step in this direction. They are one of the best integrated communications agencies in India comprising of Digital and PR professionals rooted in content. That is what we need. Disseminators who have a deep understanding of the work we do. I believe they will take the festival and the academy to the next level.”
“We have a national team that understands the mechanics of driving successful large-format events well. Managing multiple stakeholders, conversations and expectations, while telling a compelling and coherent story is a skill that our teams have developed over the years. Our earned-centric thinking and deep local understanding will help us craft a strong programme for the Jio MAMI Mumbai Film Festival with Star and we’re truly excited about this partnership,” said Himanshu Saxena, Brand Head, Edelman India.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
