Movie Channels
Zee Cinema’s Parmanu: The Story of Pokhran is the highest rated premiere on Independence Day
MUMBAI: The World Television Premiere of India’s superpower moment ‘Parmanu – The Story of Pokhran’ on 15th August, 2018 on Zee Cinema – Home of Blockbusters has established a new milestone. The movie garnered 5,368 TVTs’ 000 as per BARC data for Week 33 for 2+ audience in HSM Urban markets.
The television premiere of Parmanu: The Story of Pokhran superseded Salman Khan’s latest blockbuster Tiger Zinda Hai on Sony MAX which rated at 3,374 TVTs’ 000 and the World Television Premiere of Bhavesh Joshi Superhero on Star Gold which garnered 1,302 TVTs’ 000 in the same slot.
Over the years, the channel has premiered some of the biggest titles on Independence Day and managed to garner the desired outcome. During the World Television Premieres of Dangal in 2017 and Baaghi in 2016, the channel has always managed to grab the highest eyeballs.
With the evolving demand of the viewer to consume chartbuster movies on television, Zee Cinema marks the yearly celebrations of Independence Day with entertaining blockbuster premieres making each year bigger and better than the previous
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
