MAM
GMR Group led DIAL bags prestigious Hermes Platinum Award for its Social Media Campaign #CreatingTomorrowTogether
MUMBAI: GMR Group led DIAL announces its Platinum win at the Hermes Creative Awards 2018 under the Social Media campaign category for the campaign titled #CreatingTomorrowTogether. With the core objective to showcase the 25-year long journey of GMR Varalakshmi Foundation (GMRVF), the CSR wing of the GMR Group, the campaign was envisioned as an on-ground activity to garner attention towards the success of GMRVF with over 100 crore impressions across social media handles.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The Hermes awards are running over 20 years, with a total of 200 thousand entries coming from 100 plus countries. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.There were a total of 6,500 entries from the United States and 21 other countries for the Hermes Creative Awards 2018 competition.
The campaign #CreatingTomorrowTogether was conceptualized by Delhi based agency, Digiqom where they showcased the initiatives of the Foundation by engaging online communities, especially the blogging universe in the CSR space. The online success of the campaign can be attributed to intelligent use of live video streaming, highlighting the success stories of the individuals who have directly benefitted from the GMRVF initiatives.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
