Press Release
Cadbury Dairy Milk launches campaign for 70-year celebration
MUMBAI: Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.
The company started its journey to define the taste of chocolate for India and Indians in 1948 with Cadbury Dairy Milk. Today, Mondelez India is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. With products in four categories — chocolates, beverages, biscuits and candy — it is the undisputed chocolate category leader.
The campaign aims at celebrating the generous instinct in everyone and showcasing as to how such moments go on to strengthen human relationships. Through the generosity campaign, the brand in India now explores the theme of achhai (goodness), building on its strong proposition of ‘Kuchh Meetha Ho Jaaye’.
For many years now, Cadbury Dairy Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. On the brand’s 70th year in India, the new ‘Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye’ campaign, will aim to recapture the Cadbury Dairy Milk spirit, strengthen connections with consumers and shine a spotlight on people that go the extra mile for others.
Mondelez India director for marketing (chocolates) Anil Viswanathan says, “The generosity campaign has won many accolades in markets like the UK and Australia, and we hope to revive the spirit of generosity in India.”
One of its most successful and long-standing campaigns, ‘Kuch Meetha Ho Jaaye’ continues to enjoy consumer love and adulation and successfully ties in with everyday consumption occasions from post-dinner dessert, successful exam results to celebrating friendships. The new tagline will help build on the strong brand equity of the existing campaign.
Conceptualised and executed by Ogilvy India, the TVC features two brothers as the central characters where the younger brother is shown kneeling down in front of an empty Cadbury Dairy Milk wrapper and praying for the chocolate to reappear. The elder brother, out of the goodness in his heart, sacrifices his chocolate and replaces the empty wrapper with his own. The mother who has been a silent spectator so far figures out the elder kid’s generous act of giving up his own chocolate bar for his younger brother.
Ogilvy India CCO Sukesh Nayak mentions, “This film launches the new positioning of Cadbury. It’s a beautiful story that lands generosity. Something that I feel the world needs a lot these days.”
Mondelez will undertake a 360 degree integrated marketing strategy which will include multiple touch points including television, digital, outdoor and e-commerce. The TVC went live on 10 July during FIFA world cup semi finals on Sony channel and reached over 100 million viewers. Mondelez will also advertise the product on over +80 channels in India. Additionally, the company has show sponsorships and integrations across HSM and regional channels.
Today, every brand wants to have a digital presence and Mondelez does not want to be left behind. The Cadbury manufacturer will hence invest heavily in digital. Although Viswanathan didn’t give any marketing numbers, he mentioned that the campaign will have multiple touch points on digital including Hotstar, Voot, DailyHunt, InShorts, Airtel website, BookMyShow, among others.
While Cadbury Dairy Milk remains India’s favourite chocolate, the UK, USA, Australia, Canada and Malaysia are other strong markets for Mondelez. The company reported a net revenue of approximately $26 billion in 2017 internationally.
Bali is full of memorable moments, and some of them involve animals. Temple monkeys tug at bags, beach dogs nap near sunbeds, and cats wander into cafés like they own the place. Most interactions are harmless, but a bite or scratch can change the day quickly, because you may need immediate medical care and follow-up treatment. This is where Bali travel insurance becomes more than a box to tick.
In this article, you will explore whether animal bite treatment is insured, the exclusions, and the steps to claim easily in Bali.
Why Animal Bites in Bali Need Special Attention
Bites are not only about the visible wound. Insurers and doctors both treat them as medical events that can pose an infection risk, especially when the bite breaks the skin.
A scratch that looks small in the moment can still lead to:
● A doctor’s examination and wound cleaning
● Medicines and dressings
● Follow-up consultations if the doctor advises observation or further care
From an insurance perspective, this matters because claims are usually assessed on medical necessity and documentation, not on how dramatic the injury appears in a photo.
How International Travel Insurance Looks at an Animal Bite
Most travel policies are built around emergency medical expenses for unexpected illness or accidental injury abroad. A bite or scratch usually fits the accidental injury bucket, but coverage is rarely blanket.
In many plans, the following may be considered if a doctor prescribes them and bills and medical notes support them:
● Consultation and outpatient treatment
● Emergency care and procedures, such as wound dressing or stitches, if clinically required
● Prescribed medicines and investigations
● Hospitalisation if the treating doctor confirms it is needed
Common Reasons Claims Get Reduced or Rejected
This is the part travellers often miss. Insurers usually do not deny claims because an animal was involved. Claims become difficult when the event looks avoidable, the reporting is delayed, or the paperwork is weak.
Avoidable-Risk Situations Insurers Scrutinise
Policies commonly exclude or limit claims linked to unsafe conduct or preventable exposure. For animal bites, scrutiny may increase if the incident appears connected to:
● Provoking, feeding, or trying to handle wild animals
● Ignoring warning signs at tourist spots
● Being intoxicated at the time of the incident
● Activities that a policy lists as excluded or restricted
The takeaway is simple: if your own description sounds like a risky choice rather than a sudden accident, the insurer may challenge it.
Delays, Missing Papers, and Policy Conditions
Even when your incident is genuinely accidental, claims can still stall due to basics such as:
● Not informing the insurer or assistance partner within the required time
● Missing itemised bills, prescriptions, or clinical notes
● No proof of travel dates or passport entry details when requested
● Submitting only pharmacy slips without a doctor’s consultation record
International travel insurance is paperwork-driven. If you document it well, you reduce the chance of avoidable back-and-forth.
What to Do If You Are Bitten or Scratched in Bali
Your health comes first, always. But a few sensible steps can protect your recovery and keep your insurance file clean.
Medical Steps That Help You and Your Claim
Act fast, stay calm, and get proper care before worrying about bills.
● Clean the wound promptly and seek medical care, even if it seems minor
● Follow the doctor’s advice, including follow-ups if recommended
● Avoid self-medicating in place of a clinical assessment, because insurers often ask for a doctor’s report
Claim Notes and Documents to Collect
Keep these handy; they’ll save time and avoid follow-up questions later.
● Doctor’s notes that mention the nature of injury, treatment given, and advised next steps
● Prescriptions and pharmacy invoices
● Itemised hospital or clinic bills
● A brief written note of where and when it happened, while it is still fresh in your mind
Final Word
Animal bites in Bali are not rare, and they are not always dramatic, which is exactly why travellers underestimate them. Many travel policies can cover bite-related medical treatment when it is accidental and medically necessary, but the outcome depends on your policy terms and the quality of your documentation. If you buy cover thoughtfully, keep the assistance number handy, and respond sensibly if an incident happens, you give yourself the best chance of both good medical care and a smoother claim experience.
