MAM
Hardik Pandya becomes face of Sin Denims
MUMBAI: With a new generation, comes a new set of ideals. Today’s youth is dynamic, aggressive and unconventional. They are not scared to follow their dreams; they are strong, passionate and fearless.
Sin denim is all set to launch its first TVC ‘Game Changer’ featuring its brand ambassador Hardik Pandya.
The campaign brings out the new, eccentric and confident youth which are set to change the game and make a variance in the society. Apart from being a potential all-rounder in the game of cricket, Pandya is a flamboyant figure full of confidence that the youth look up to as a progressive icon.
From his style quotient to his fitness regime, his flair and personality is what makes him the best match for the TVC initiated by Sin Denim. From chasing their dreams to breaking the rules, the campaign emphases on how the youth have evolved to a point where nothing can stop them from being the game changers.
Catering to the essentials and customs of the youth, Sin denim is a young, fun, quirky and vibrant brand, which is ready to break the shackles and pre-determined norms of the world. Sin Denim also pushes its boundaries on creativity and quality, ensuring that every product is unique and caters to the youth. Through this distinct campaign, Sin denim is conveying a whole new phase of contemporary and youth thinking.
Sin Denim is the flagship brand of Clothing Culture. The brand gives utmost importance to understand the thought process and the requirement of the youth of today while designing the garments.
Clothing Culture Ltd director Vijaylaxmi Poddar says, “The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future. Only they can make a difference and emerge as the #GameChangers. With this campaign, we are creating the vision and validation of Sin denim as a brand that appeals to the new generation.”
Various television channels such as MTV, VH1, India TV and 9XM to name a few, will preview the TVC reaching out to million households. With the forward thinking and a fresh approach, the TVC will also be featured in more than 1000 theatre screens across pan India including some of the most popular multiplexes like PVR and Inox. Along with the print campaign in the leading newspapers, the campaign will flash on key multi-city hoardings, covering about 100 cities.
Sin Denim’s product range encompasses fashion denims, casual shirts, cotton trousers, t-shirts, sweatshirts and jackets. Apart from being present in 1300 multi brand outlets, the brand is available in premium chains like Central, Reliance Trends, Unlimited, Brand Factory, Lulu, amongst the others. The brand is aggressively pursuing the expansion of its own exclusive stores. Sin Denim is well entrenched in the market of South, East and North India and has extensive overseas presence in Sri Lanka and Middle East through shop-in-shops and premium chain Lulu.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
