MAM
Hardik Pandya becomes face of Sin Denims
MUMBAI: With a new generation, comes a new set of ideals. Today’s youth is dynamic, aggressive and unconventional. They are not scared to follow their dreams; they are strong, passionate and fearless.
Sin denim is all set to launch its first TVC ‘Game Changer’ featuring its brand ambassador Hardik Pandya.
The campaign brings out the new, eccentric and confident youth which are set to change the game and make a variance in the society. Apart from being a potential all-rounder in the game of cricket, Pandya is a flamboyant figure full of confidence that the youth look up to as a progressive icon.
From his style quotient to his fitness regime, his flair and personality is what makes him the best match for the TVC initiated by Sin Denim. From chasing their dreams to breaking the rules, the campaign emphases on how the youth have evolved to a point where nothing can stop them from being the game changers.
Catering to the essentials and customs of the youth, Sin denim is a young, fun, quirky and vibrant brand, which is ready to break the shackles and pre-determined norms of the world. Sin Denim also pushes its boundaries on creativity and quality, ensuring that every product is unique and caters to the youth. Through this distinct campaign, Sin denim is conveying a whole new phase of contemporary and youth thinking.
Sin Denim is the flagship brand of Clothing Culture. The brand gives utmost importance to understand the thought process and the requirement of the youth of today while designing the garments.
Clothing Culture Ltd director Vijaylaxmi Poddar says, “The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future. Only they can make a difference and emerge as the #GameChangers. With this campaign, we are creating the vision and validation of Sin denim as a brand that appeals to the new generation.”
Various television channels such as MTV, VH1, India TV and 9XM to name a few, will preview the TVC reaching out to million households. With the forward thinking and a fresh approach, the TVC will also be featured in more than 1000 theatre screens across pan India including some of the most popular multiplexes like PVR and Inox. Along with the print campaign in the leading newspapers, the campaign will flash on key multi-city hoardings, covering about 100 cities.
Sin Denim’s product range encompasses fashion denims, casual shirts, cotton trousers, t-shirts, sweatshirts and jackets. Apart from being present in 1300 multi brand outlets, the brand is available in premium chains like Central, Reliance Trends, Unlimited, Brand Factory, Lulu, amongst the others. The brand is aggressively pursuing the expansion of its own exclusive stores. Sin Denim is well entrenched in the market of South, East and North India and has extensive overseas presence in Sri Lanka and Middle East through shop-in-shops and premium chain Lulu.
Brands
Ujjwal Jain steps down from PhonePe’s Share.Market to start new chapter
Founder behind WealthDesk and OpenQ exits after decade-long fintech journey
BENGALURU: Ujjwal Jain, the entrepreneur behind platforms such as WealthDesk and OpenQ, has stepped down from his role as chief executive of Share.Market, the investing platform backed by PhonePe, marking the end of a decade-long journey in India’s capital markets space.
In a reflective note, Jain described his journey from launching WealthDesk in 2016 to building a broader ecosystem that eventually became part of PhonePe. Over the years, his ventures focused on bringing data-driven investing tools and model portfolios closer to retail investors, a space that has seen rapid evolution alongside the rise of discount broking.
WealthDesk introduced curated “WealthBaskets” to simplify portfolio investing, while OpenQ expanded access to quantitative research and analytics. Both platforms were later acquired by PhonePe, forming the backbone of Share.Market, which Jain helped scale as a mass-market investing product.
Calling the experience “brutal” yet deeply fulfilling, Jain credited colleagues, investors and industry partners for shaping the journey, highlighting the role of the PhonePe team in building Share.Market into a large-scale platform.
His exit comes at a time when artificial intelligence is beginning to reshape financial services globally. Jain indicated that his next move will focus on this shift, hinting at a renewed push into the intersection of AI and capital markets.
Prior to his entrepreneurial stint, Jain worked with MSCI Inc. on index products and technology, and with D. E. Shaw India Financial Services in algorithmic trading and high-frequency systems.
While he has not disclosed specifics of his next venture, Jain framed the move not as a departure but a reset, signalling that his next chapter will aim to tackle even larger challenges in India’s evolving investment landscape.
With one chapter closed and another underway, the focus now shifts to what Jain builds next in an increasingly AI-first financial world.
