MAM
ALTBalaji CMO Manav Sethi steps down
MUMBAI: Manav Sethi, one of the prominent faces in Indian OTT industry, has stepped down from his position of chief marketing officer at ALTBalaji. Confirming the development to Indiantelevision.com, Sethi said he would be signing up with a new assignment very soon.
The founding CMO of ALTBalaji joined the company in January 2017. He created and implemented brand strategies to build awareness and loyalty of the platform.
His experience spans over fifteen years in managing & scaling up teams across product, engineering, technology and marketing both at national and international levels. Prior to his position in ALTBalaji, he worked with ASKME.com. He also worked with Getit Infoservices and Reliance Big Entertainment.
Balaji Telefilm’s digital venture showed impressive result by acquiring 2.1 million new paid users in Q1 of FY19 excluding Reliance Jio platform users. The revenue also picked pace reaching Rs 5.8 crore in the quarter.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
