iWorld
Viu, Leading OTT Video Service, Launches in Myanmar as the Country’s First 100% Subtitled Video Service
MUMBAI: Viu, a leading OTT Video service by PCCW and Vuclip, has officially launched in Myanmar today at Novotel Yangon Max, bringing the service now to 16 markets, also including Hong Kong, Singapore, Malaysia, India, Indonesia, Thailand, the Philippines and the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
The brand was launched on stage by Janice Lee, Managing Director of PCCW Media Group, Arun Prakash, President & Chief Operating Officer of Vuclip, Lavina Tauro, Country Manager of Viu Myanmar along with U Min Thein, CAO of MyanmarNet, Steve Britton, CEO of Red Dot Myanmar, and U Maung Maung Oo, MD of MOM.COM all partners in bringing Viu to Myanmar.
Commenting on the launch, Arun Prakash, President and COO of Vuclip said, “Over the last three years, Viu has emerged as a leader in the OTT industry. This is primarily on the basis of our passion for delighting consumers with quality, fresh and localized content; our commitment to developing local content industries and talent; and our approach to create wins for our ecosystem partners. We’re excited to bring the same to Myanmar.”
Viu has achieved much success across Asia since its launch in 2016 and is known as a leading destination for digital entertainment. To amplify its efforts to deliver the Best of Asian entertainment in Myanmar, Viu is the first and only OTT service with all international content with 100% Myanmar subtitles and available to download.
Lavina Tauro, Country Manager of Viu Myanmar, said, “It has been months of hard work to ensure we give our fans in Myanmar what they want. We bring alive the promise of Best of Asian Entertainment by offering the latest and best from Korea, Thailand, India, and Myanmar to name a few. All our movies and shows, whether our simulcast shows like Running Man, other K-dramas like The Heirs, Doctors or international movies like PeeMak from Thailand or Bhaagmathie from India come with 100% Myanmar subtitles.”
Viu also today announced the launch of its partnership with Myanmar Net, one of the top internet service providers in Myanmar. With Myanmar Net’s bundled pack called “A Wa Thone A Mone Kyi”, users can enjoy fixed-price access quality content through unlimited data.
Ms. Tauro added, “Myanmar Net believes in our philosophy of having the consumer at the center of the experience. Through this pack offered by Myanmar Net, we are enabling a rich consumer experience whereby they can watch their favorite content without worrying about data. We believe this partnership will help redefine the digital entertainment space in Myanmar.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
