iWorld
Eros Now Signs Licensing Deal with China’s Largest Online Video-Streaming Service iQiyi
MUMBAI: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with Chinese online video-streaming service iQiyi for a content licensing deal. iQiyi is one of the largest online video sites in the world,with nearly 6 billion hours spent on its service each month andover 500 million active monthly users.
Eros Now has tied up with theBaidu-owned Chinese streaming giant for a content agreement to license its vast catalogue of Bollywood blockbusters that will be showcased on iQiyi. With this partnership, Eros Now becomes the first South Asian OTT player to make inroads into the Chinese digital space.
Commenting on the development, Rishika Lulla Singh, CEO, Eros Digital, said, “The association with iQiyi represents a vital step forward for us as we continue to explore opportunities to expand our content offering globally. China has emerged as an important market and a major box office earner for Indian films in recent years, and it is a very significant milestone for us to further expand Eros’ dominant content distribution network through Eros Now’s alliance with iQiyi”.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
