Brands
Tiger Shroff and Mojostar launch PROWL’s collection of innovative active-wear products!
MUMBAI: Marking a major milestone in India’s ongoing active-wear revolution, leading Bollywood star Tiger Shroff and Mojostar have unveiled the PROWL collection in Mumbai. Hosted at Verbena Brewpub & Skygarden, the event showcased PROWL’s extensive range of innovative active-wear products, designed specifically for today’s #ReadyToMove generation, in a grand celebration of the joy of uninhibited movement.
The launch of the PROWL collection also ended months of anticipation around the brand co-created by Tiger Shroff, a youth icon for fitness and athleticism, and Mojostar, India’s first ‘house of brands’ which aims to transform the way retail brands are perceived in the country. The collection on display strongly reiterated PROWL’s brand promise, #ReadyToMove, with a product range tailored for a high-activity lifestyle with maximum style and optimum functionality.
Speaking on the launch of the collection, Tiger Shroff said, “Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the PROWL collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today’s young, physically-active Indians who want to be fit and fashionable at the same time. I am confident that the PROWL product range will be well-received by our target audience and will promote the benefits of an active lifestyle amongst youth.”
Jiggy George, Managing Director – Mojostar, added, “PROWL was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today’s young, physically-active generation. We have been building up to this moment, and the reception that we’ve received so far has been exceptional. We are confident PROWL will be the brand of choice amongst India’s style- and fitness-conscious youngsters. Our exclusive partnership with Amazon India will additionally ensure that PROWL products are seamlessly available to all aspiring fitness and fashion enthusiasts across the country.”
Arun Sirdeshmukh, Business Head at Amazon Fashion, further added, “Amazon Fashion today is a preferred destination for our customers for all their fashion needs. In line with our vision, to offer exciting, much loved celebrity lines, we are thrilled to launch Tiger Shroff’s signature active wear line, ‘Prowl’ exclusively online on Amazon Fashion at the onset of the festive season. Tiger Shroff is a fitness icon, who is admired for his divergent style and we are delighted to further expand our portfolio of celebrity endorsed brands with this special offering. Additionally, celebrity brands and athleisurewear have been well received by customers across the country this year. With a selection of top fashion brands at the best prices and convenient trust-worthy delivery we look to make this a special celebration for our customers.”
The PROWL range is exclusively available for purchase at the brand website, www.prowlactive.com and on Amazon Fashion. Its wide range of offerings include T-shirts, Tanks, Shorts, Sweatshirts, Joggers, Track-pants and Compression wear starting Rs. 999/-.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
