Brands
Royal Stag becomes associate sponsor for Asia Cup 2018
MUMBAI: India’s cricket lovers are in for a sporty and luxurious treat this cricket season as Royal Stag makes it large in the international cricket space – bagging its spot as the associate sponsor for the upcoming Asia Cup 2018.
Watching a live cricket match between India and Pakistan is always a dream for any cricket fan. Strengthening its association with cricket, the iconic brand provides a once-in-a-lifetime opportunity to cricket enthusiasts across the country to travel to Dubai and get a chance to witness India take on Pakistan live at the Asia Cup. Fans can participate in the ‘India’s Largest Fan’ contest by Royal Stag and be among the 100 lucky winners from India to see the live clash between the two arch-rivals in Dubai.
Cricket is more than just a sport in our country and Royal Stag is all set to provide this opportunity to the die-hard cricket worshippers by fulfilling their wishes of witnessing an international Indo-Pak match and cheer for the men in blue in Dubai cricket grounds.
Pernod Ricard India chief marketing officer Kartik Mohindra says, “Royal Stag’s ‘India’s Largest Fan’ contest is the perfect opportunity for our patrons to fulfill their dream of watching India play Pakistan live at the cricket stadium and we will leave no stone unturned in making this a once in a lifetime experience for them. Cricket is worshipped like a religion in India and we understand the passion people have for the sport in this country. Our association with Asia Cup 2018 will further reinforce our association with cricket. Royal Stag has always lived up to its brand philosophy of ‘Make it large’. With India’s Largest Fan, we hope to give cricket lovers a ‘money can’t buy experience’ in Dubai, truly making it large in full glory.”
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
