MAM
Rajesh Mani joins McCann as EDC Mumbai biz
MUMBAI: Rajesh Mani has joined McCann Mumbai as executive creative director.
He has close to18 years of work experience in advertising and his last tenure was with Happy Mcgarrybowen, Bangalore.
Mani mentions, “I am excited to come on board as McCann is truly raising the bar in terms of ideas, craft and effectiveness. It will be great to work under the leadership of Prasoon again and partner Abhinav to take things to the next level.”
McCann Worldgroup chairman APAC CEO and chief creative officer Prasoon Joshi says, “I welcome Rajesh Mani back into the McCann family. Rajesh has a wealth of experience and talent. Moreover, he has immense maturity to create and guide great work. I am looking forward to his second innings with us and this time closely working along with Abhinav Tripathi.”
Having worked with agencies like Triton, Ogilvy & Mather, Bangalore and Mumbai, Leo Burnett, Commonwealth, and BBH, he has also worked with clients like Ola, Suzuki Motor Cycles, Jabong, Marico, Magnum ice-creams, Tata Capital, Bajaj, Electrical and Appliances, HDFC Life Insurance, Vodaphone, General Motors, among others.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
