Ad Campaigns
Poonam Wahi Films & Lowe Lintas collab with Dollar Industries Ltd for their latest campaign
Mumbai: Poonam Wahi Films is proud to have collaborated with Lowe Lintas and Dollar Industries Ltd on their latest campaign, “Welcoming Monsoon Without Hesitation”. The film, directed by renowned director Arko Provo Bose, is a visually stunning recreation of a 16th century Mughal era setting, with a modern twist.
The campaign takes viewers on a journey through time, transporting them to the majestic courtyard of emperor Akbar’s court, where the famous musician Miyan Tansen sings his timeless raga, “Miyan Ki Malhar”, to invoke the monsoon rains. As the rains pour down, the emperor’s family and their guests slip on their raincoats, courtesy of Dollar Industries Limited’s latest rainwear collection.
The campaign aims to promote Dollar Industries Ltd’s new range of rainwear as a fashion statement, rather than just a functional product. The film’s blend of historical accuracy and modern flair is a testament to the brand’s commitment to innovation and style.
According to producer Poonam Wahi, “Dollar Rain guard ad centers’ around a humorous yet relatable concept. The ad is a perfect example of how a cohesive team, a well-crafted script, and a supportive client can come together to produce a successful and impactful commercial. The project involved seamlessly integrating various elements — script, casting, location, direction, and post-production — to create an ad that is both entertaining and informative.”
Director Arko Provo Bose added, “Handing a period piece is always a challenge. The idea was to not blatantly shoot it like a spoof. In a country which swivels between Mughal-e-azam and Jodha Akbar, finding the middle path was a task that the team was ready to take on. Overcast skies did spoil the party for a bit on shoot day but overall it came off great, thanks to some proper post production. A truly humorous script from the agency, freedom to execute it my way and some able production helming the project led to this hilarious piece.”
Lowe Lintas creative director Mohit Pasricha, praises Poonam Wahi Films’ professionalism: “As a creative, all you need from a production house is for them to stand by you and provide the best possible support in terms of product quality, logistics, and timelines – that’s everything PWF brought to the table. Though they’re new on the block as a unit, they are hardcore advertising and production professionals. It turned out to be a smooth run in the rain with them. My thanks and best wishes to them for their future projects.”
With Poonam Wahi Films’ captivating storytelling and Dollar Industries Ltd’s latest rainwear collection, get ready to welcome the monsoon without hesitation.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
