MAM
Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO
MUMBAI: Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.
Thinkstr founder Satbir Singh said, “As we grow and expand, we needed someone who’d bring much-needed method to the madness. Sanjay comes with years of solid experience across telecom, automotive, e-com, FMCG, durables, lifestyle categories. Not only has he run a large agency office, but he also brings precious experience from the other side, having been a client. That understanding of business dynamics makes Thinkstr’s offering stronger. And to top it all, he’s a friend of nearly two decades!”
Tandon said, “When I met Satbir, it was like continuing from where we left when we worked together professionally in the past. We share a passion for being very consumer-centric, client-focused and doing work that places our brands ahead of the curve in the market.”
He added, “Marketers are today fragmenting their energy and focus across multiple agencies, suffering cost inefficiency, lack of agility and inadequate senior level expertise to navigate their brand’s journey in the consumer’s life. At Thinkstr, we are geared to think ahead and deliver marketing programs with excellence.”
Tandon was previously the consumer – marketing head at RSPL (Xpert Dishwash, Proease Sanitary Pads, Uniwash Detergent (India & Bangladesh), Ghari (Bangladesh) and new FMCG development in India and Bangladesh.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
