Ad Campaigns
42nd MADDYS 2024 witnesses record entries and exciting announcements
Mumbai: The Advertising Club of Madras is delighted to announce the closure of entries for MADDYS 2024, with a record-breaking total of 1015 submissions! This year has seen unprecedented participation, far exceeding our previous best of 791 entries set in 2019. We extend our heartfelt gratitude to the entire advertising community for their overwhelming support and enthusiasm.
Celebrating creativity across India
We are proud to share that this year’s entries have come from all corners of India, including Tamil Nadu, Kerala, Karnataka, West Bengal, Maharashtra, Uttar Pradesh, Haryana, Gujarat, Telangana, and New Delhi. This wide representation underscores the national significance and esteemed reputation of the 42nd MADDYS Awards.
Diverse and esteemed jury
Our 28-member jury panel is composed of a diverse group of industry experts, including creative visionaries, marketing leaders, media specialists, and entrepreneurs from both national and international markets. Their expertise and varied perspectives ensure a rigorous and objective judging process, celebrating the very best in advertising.
Exciting announcements:
1. 42nd MADDYS 2024 Gala night:
Mark your calendars for the MADDYS 2024 Gala Night on 28th June 2024 at the Madras Race Club in Chennai. This event promises to be an unforgettable evening celebrating creativity, strategy, innovation, and impact in advertising.
2. Launch of MOGO:
We are excited to unveil our musical logo (MOGO), making us the first advertising club in India to introduce this innovative musical element. The MOGO, created by the talented music director, Arun Raj, will be officially used at the gala night.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
