MAM
Max Life partners with Star Sports as official insurance partner for ICC Men’s T20 World Cup cricket live show
Mumbai: Max Life Insurance Company Ltd to announced its association with Star Sports, the official broadcaster for ICC Men’s T20 World Cup 2024 in India. As part of the collaboration, Max Life will serve as the insurance partner on the cricket live show during the ICC Men’s T20 World Cup 2024 from 2 to 29 June 2024.
This association with one of India’s most influential cricket shows will place Max Life as “Bharose ka Insurance Partner” across multiple promo tags, ad spots and in-show integrations with visibility across the whole tournament.
This partnership reinforces Max Life’s long-standing commitment to Cricket, one of India’s most watched and beloved sports. By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup. This association is a powerful reflection of the shared values between Cricket and Max Life. Cricket thrives on teamwork and the unwavering trust between players on the field – values that resonate deeply with Max Life’s approach to building long-term relationships with its policyholders.
Max Life Insurance chief marketing officer Rahul Talwar said, “We are thrilled to partner with Star Sports as an associate sponsor of CricLive during the ICC T20 World Cup. This marquee tournament is an international event that unites cricket fans across the globe. This association is a strategic decision that allows us to not only connect with millions of passionate fans globally but also to further solidify the concept of ‘Bharosa’ (Trust) that is at the core of Max Life’s brand identity. Cricket thrives on trust and teamwork, mirroring the very foundation upon which we build our relationships with our policyholders. We look forward to an exciting tournament and to engaging with cricket fans throughout the ICC T20 World Cup.”
Max Life’s association with cricket is well-established and the company is proud to have India’s men’s cricket team captain, Rohit Sharma, and his wife Ritika Sajdeh, as its brand ambassadors. In the past also, Max Life has had successful associations with major cricketing events, including the ICC Men’s Cricket World Cup 2023 and various editions of the Indian Premier League (IPL) – both men’s and women’s editions.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
