AD Agencies
Mindshare India won new business worth Rs 1,100 cr in the last 9 months
MUMBAI: Mindshare, the largest media agency of GroupM, continues its growth on the back of winning new business summing up to Rs 1,100 cr in the last 9 months of 2018.
Mindshare won 30 plus new account wins which include Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers, Saloni Oil among others.
This year, Mindshare took a strategic approach with razor-sharp focus towards emerging categories, markets and business models. The process also included a dedicated new business team of experts in category, strategy and project management.
Speaking on the new account wins, Mindshare CEO South Asia, Africa and MENA Prasanth Kumar says, “2018 has been a very exciting and rewarding year for all of us at Mindshare. Every account win or bagging of an award is a milestone and motivates us to do better and exciting work for all our clients. Winning these from across our offices is what makes it even more special. To add to it, we are happy that all our disciplines including digital, integrated business have been able to contribute to this success. We feel humbled and encouraged with every win or appreciation received from our clients and it adds to the motivation for us to do more for our clients with stronger focus and services.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
