MAM
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety – Kartik Aaryan
MUMBAI: Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand. Interestingly, the two possess a similar outlook on life and believe in taking the path less travelled.
Commenting on being on board as MUFTI’s first brand-ambassador, Kartik Aryan said, “MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety so it’s very close to my heart. It’s a great association to have. The kind of clothing lines that they have is young, trendy and matches my personal style.”
While Kartik became a Bollywood heartthrob with the success of his new-age films, Kamal chalked a successful path in the business of fashion. With both of them abiding by the adage never-say-die in their respective fields, and with the star working with similar beliefs that the brand represents, it was only fitting that Kartik was on-boarded as the first brand ambassador for MUFTI.
Speaking about the association, Kamal shared, “Given his journey in Bollywood, it is evident that Kartik is a man who is confident of his actions and believes in himself. He truly encapsulates the qualities MUFTI stands for – confident, authentic/genuine, youthful and trendy.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
