Brands
Enormous Brands strengthens leadership at Gurgaon office
MUMBAI: Enormous Brands has bolstered its northern operations with significant appointments across all disciplines. The agency has hired Prateek Suri as creative head Gurgaon. He joins from Publicis India where he was a creative director.
He will report to Enormous managing partner Ashish Khazanchi.
Prateek is joined by Pallav Medhi and Harsh Maheshwari, Enormous’ newest senior creative directors. Further, Aditi Sobti and Rishabh Sood have come in a Client Services Directors, while Anuraag is the branch’s newest Senior Planning Director.
Speaking about the new hires, Ashish Khazanchi says, “A creative agency is as great as its people, above anything else. Infusing some fine talent across creative, account management and strategy will help strengthen Enormous’ entire creative product further. I am eager to see what this young blood has in store for us in the months to come, and I am equally confident it will be great.”
Prateek has over 12 years of experience in the advertising industry and has won multiple awards in his career. Apart from Publicis India, he has worked with Contract India, J Walter Thompson, Ogilvy & Mather and L&K Saatchi across key national clients such as Maggi, Dominos, Truecaller, Vivo, Mrs Bector and DishTV among others.
Speaking about his new mandate, Prateek Suri mentions, “I have followed Enormous’ journey for a while now. I think it is one of the few agencies that does honest, creative and quirky work. Ashish has put together a very talented team, and I am excited to start my new journey here.”
Harsh’s last stint was with J Walter Thompson, where he worked on the agency’s Pepsi business. Pallav comes in from Times Internet, where he was the Creative Lead. Anuraag, too, joins from J. Walter Thompson.
Aditi and Rishabh, both client services directors, have joined from Coca-Cola and Publicis India, respectively.
All of the new appointments at Enormous Brands are effective immediately.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
