MAM
Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song
Mumbai: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India. Titled as ‘Ghar Ki Raunak’, it is the first time that the jingle has been recreated into a song.
One of the most loved and recalled brand tunes present in the country, the historic Nerolac jingle has been winning people’s hearts over decades. The ‘Ghar Ki Raunak’ song has been sung in 8 popular regional languages viz: Hindi, Bangla, Malayalam, Marathi, Punjabi, Telugu, Tamil and Kannada, as the brand deepens its connect across audiences. The coming-of-age composition embraces contemporary arrangements and beats while keeping the nostalgia intact.
The versions have been sung by talented Bollywood and regional cine artists Nakash Aziz, Jonita Gandhi (Hindi), Shalmali Kholgade (Marathi), Gayathri Ashokan (Malayalam) and Antara Mitra (Bengali).
Speaking on the occasion, Mr. Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd said, “Painting in India is considered synonymous with celebrations & happiness in our lives; be it big festivals or milestones like job promotion & welcoming a guest etc. A painted wall helps relive these celebrations even after they are over. The richness of our regions prompted us to explore occasions and weave them through the language of music that people would enjoy. Using the iconic Nerolac jingle was a natural choice.”
Mr. Bachlaus added, “Most of our older customers can relate to the iconic jingle. This song is a step forward, in addition to our revamped website in multiple languages, to connect with the younger audience.”
Composer Pritam Chakraborty, founder of Jam8 said, “Jam8 is setting a fantastic pace for itself as a platform for young musicians. They have created the music for the Nerolac ‘Ghar Ki Raunak’ song in 8 languages. I love the sound of it and want to congratulate the team on it. It is indeed a privilege to be associated with a legendary brand like Kansai Nerolac – a name and a jingle that we all have grown up with".
The song is being released on various OTT platforms, radio channels and social media.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
