Music and Youth
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia
MUMBAI: Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service, has extended its presence in the Malaysian market by partnering with a leading Malaysian telecom player, Celcom Axiata Berhad, for their subscribed data plan – Video Walla.
Eros Now and Celcom’s partnership will further enhance the entertainment experience by providing Malaysian customers access to Eros Now’s vast library of 11,000 plus movies, original shows, music videos and more. Celcom customers can enjoy Eros Now’s extensive content offering under the subscribed data plan, Video Walla, and users can access Eros Now premium content by paying a retail fee of MYR 10 ($2.41 USD)/month and MYR 100 ($24.08 USD)/year.
Bollywood and other Indian content continue to be enjoyed by the vast Indian diaspora in Malaysia where local Malaysians are charmed by Bollywood movies. Malaysia as a location is featured prominently in several Indian films and is a popular destination for hosting Indian film award ceremonies, adding to the local connection and appeal in Indian entertainment.
Speaking about the association, Rishika Lulla Singh, CEO, Eros Digital, said, “We remain focused on expanding our global presence by exploring opportunities and providing customized content offerings that connect with local audiences. Malaysia continues to be a relevant region with its South Asian content-friendly audience and we are happy to cater to this growing community by integrating with a leading local partner such as Celcom.”
With this partnership, Eros Now remains the only Indian OTT platform to penetrate the growing Malaysian market. Previously, Eros Now had announced other local partnerships with telcos such as Maxis Berhad and UMobile.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
