I&B Ministry
MIB proposes to change mandatory sports feed sharing norms
NEW DELHI: In what could have far reaching effects on the financial viability of sports TV channels or streaming platforms, which acquire exlcusive rights for sporting events for the India region spending billions of dollars, the government proposes to amend rules relating to mandatory sharing of feeds of sports of national importance with not only the pubcaster, but with other distribution platforms. Reason for proposed changes: people with less purchasing power should not lose out on the sporting excitement.
“…viewers, who do not have DD FreeDish [pubcaster Doordarshan’s FTA DTH platform] or Doordarshan’s terrestrial network, are either unable to watch these sporting events of national importance or are compelled to watch these sporting events on highly priced sports channels and, thus, the very objective with which the Parliament had enacted the Sports Act has been defeated,” Ministry of Information and Broadcasting (MIB) said in a notice issued on 17 October 2018, adding that public comments were invited within a month on the changes proposed in the relevant regulation relating to sharing by rights holding private TV channels of broadcasting feed with the pubcaster.
As per provisions of the Sports Act, the live feed received by Prasar Bharati from the content rights owners or holders is only for the purpose of re-transmission of the said signals on Doordarshan’s own terrestrial and DTH network (DD FreeDish) and not for
cable operators or other distribution networks. The ad sales is also done by private companies after taking the pubcaster into confidence with the additional ad revenue shared between the rights holding TV channel and DD.
Though the sports rule was legislated in 2007, the shared signals on DD were sometimes donloaded by distribution platforms from satellite-delivered channels and re-transmitted not only in India but also in some neighbouring countries. Seeing this trend, Star India, which was investing heavily in sports, had moved the courts and in August 2017 got a favourable ruling from the Supreme Court that ruled the shared feed of sporting events of national importance, as mandated by the government, can only be re-transmitted on DD terrestrial network and DD FreeDish to avoid piracy and possible loss of revenue for the rights holder.
Additonally, private DTH platforms and MSOs/LCOs were barred from showing DD's non-terrestrial channels that re-transmitted the shared feeds after the August 2017 Supreme Court ruling for the duration of the that particular event and it was stressed on also by Prasar Bharati fearing adverse reaction from the apex court.
Within few days of the SC ruling favouring the rights holding TV channel or broadcaster and few days before the lucrative IPL cricket rights bids were opened last year, Jawahar Goel, chairman and MD of Dish TV, India's first DTH platform started by the Zee group, raised an alarm on Star's emerging cricket monopoly.
In a hard-hitting letter, addressed to various Indian government organisations, including MIB, regulator TRAI and the anti-monopoly authority, Goel had alleged that combined with the financial muscle and near-monpoly over cricket for India region, Star's acquistions will impact "every stakeholder in the broadcasting industry, starting from the distributors of TV channels". Star India finally outplayed other bidders for the IPL rights for the next five years in 2017 by coughing up a whopping $2.4 billion.
In the light of recent developments in the distribution segment of the Indian broadcast system, MIB's latest move gains importance. So, what's the proposed amendment being sought to be inserted in the
Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharti) (Amendment) Bill, 2018?
The relevant portion of the amendment being proposed for which stakeholders' comments have been invited reads: “No content rights owner or holder and no television or radio broadcasting service provider shall carry a live television broadcast on any cable and/or Direct-to-Home network and/or IPTV and/or terrestrial network or radio commentary broadcast in India of sporting events of national importance, unless it simultaneously shares the live broadcasting signal, without its advertisements, with the Prasar Bharati to enable them to re-transmit the same on its own terrestrial network and Direct-to-Home network and on other television distribution platforms/networks where is it mandatory to broadcast mandatory channels notified by the Union Government under Section 8 of the Cable Television Networks (Regulation) Act, 1995 in such manner and on such terms and conditions as may be specified.”
At present, Star India and Sony Pictures Networks India — the latter has a partnership with ESPN that got a divorce from Star for sports channels in 2012 — are two networks that own and manage sports channels in India. However, in recent times digital players like Facebook, Reliance Jio, Amazon and Alibaba-controlled Indian digital wallet company PayTM have shown interest and bid for cricket properties in India. Facebook also won the India rights for La Liga football that was streamed free on the digital platform, while being sub-licensed to Sony for normal TV broadcast.
However, an industry observor pointed out that apart from the fact that the pubcaster's DD FreeDish platform could get further hit financially if the proposed changes are legislated, it was also highlighted that what could have further spurred the government into action is that after TRAI's new tariff regime kicked in last month, most broadcast companies and TV channel managers converted FTA TV channels into pay channels depleting further the basic FTA bouquet aimed at people with low purchasing power.
It would be interesting to watch how this proposed change plays out with stakeholders.
I&B Ministry
India turns up the heat on piracy, orders Telegram to axe 3,142 channels and blocks 800 websites
New legal teeth, nodal officers and notices to intermediaries signal that the government is done playing nice with copyright thieves
NEW DELHI: India’s war on film piracy just got significantly more aggressive. The government has ordered Telegram to remove 3,142 channels distributing pirated content, blocked access to around 800 websites through internet service providers, and put the full weight of freshly sharpened legislation behind the crackdown. The message from New Delhi is unambiguous: the free ride for copyright thieves is over.
Minister of state for information and broadcasting L. Murugan spelled out the legal architecture to the Lok Sabha on Wednesday. The Cinematograph (Amendment) Act, 2023, he said, now contains specific provisions designed to make piracy a genuinely painful proposition. Sections 6AA and 6AB prohibit unauthorised recording and transmission of films, with violations attracting a minimum of three months’ imprisonment and a fine of Rs 3 lakh. At the upper end, offenders face three years behind bars and fines of up to 5 per cent of a film’s audited gross production cost — a figure that, for a big-budget production, could run into crores.
The legislation also gives the government powers to act against intermediaries hosting infringing content, by notifying them under Section 79(3) of the Information Technology Act, 2000, and compelling takedowns and blocking actions. Under Section 79(3)(b), intermediaries are legally required to remove or disable access to unlawful content upon receiving government notice or court orders. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, add a further layer of obligation, requiring platforms to ensure their services are not used to host or distribute content that violates copyright or proprietary rights.
To put enforcement into practice, the Ministry of Information and Broadcasting has established a dedicated institutional mechanism, complete with nodal officers to receive complaints. Copyright holders, authorised representatives or individuals can report piracy through a prescribed format, after which the government issues notices to intermediaries to disable access to infringing links.
The most headline-grabbing action came on 11 March 2026, when Telegram was formally notified under Section 79(3)(b) of the IT Act and directed to remove and disable 3,142 channels found to be distributing unauthorised content belonging to OTT platforms, content owners and producers. The complaints that triggered the action came from OTT platforms including JioCinema and Amazon Prime Video, which alleged that copyrighted films, web series and other material were being shared on the platform on a massive scale. Telegram’s architecture, with its large file-sharing limits and capacity for user anonymity, has made it a favoured vehicle for exactly this kind of large-scale piracy.
The Telegram action sits within a broader pattern of escalating enforcement. Just days before the Lok Sabha statement, the ministry banned five OTT platforms for streaming obscene content: MoodXVIP, Koyal Playpro, Digi Movieplex, Feel and Jugnu. In July 2025, the Centre ordered the blocking of 25 OTT platforms accused of streaming obscene, vulgar or pornographic material, a list that included ALTT, ULLU, Big Shots App, Desiflix, Boomex, Navarasa Lite, Gulab App, Kangan App, Bull App, Jalva App, ShowHit, Wow Entertainment, Look Entertainment, Hitprime, Feneo, ShowX, Sol Talkies, Adda TV, HotX VIP, Hulchul App, MoodX, NeonX VIP, Fugi, Mojflix and Triflicks.
Rule 3(1)(b) of the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, provides the regulatory hook for those actions, prohibiting platforms from hosting content that is obscene, pornographic, invasive of privacy, gender-harassing, racially or ethnically objectionable, or that promotes hatred and violence.
For an industry that loses billions of rupees annually to piracy, the direction of travel is welcome. The question, as always, is not whether the laws exist, but whether the enforcement machinery can keep pace with the ingenuity of those determined to circumvent it. Three thousand channels down, and the pirates are already busy opening three thousand more.
