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Social Kinnect awarded digital mandate of entire Indiabulls Group
MUMBAI: Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group.
The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely – Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC), and Indiabulls Foundation.
Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. Their result-driven media strategies and creative approach for the brand's growth on digital, was the decisive factor for them winning the mandate for the entire Indiabulls Group.
The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.
Established in 1999, Indiabulls Group today has a net worth of over Rs 22,608 crores and their market capitalisation stands at over Rs 75,838 crores.
The group has a strong presence in the financial services, real estate, pharmaceuticals and LED sectors. It's three main independently listed companies – Indiabulls Housing Finance Limited (IBHFL) ranked 13th largest Consumer Financial Services Company globally, Indiabulls Real Estate Limited (IBREL) is the 3rd largest real estate company by net worth and assets, and Indiabulls Ventures Limited (IBVL) has been rated BQ1 by CRISIL – highest for any brokerage in India.
Social Kinnect CEO Rohan Mehta says, “It has been a pleasure working with the Indiabulls team for over two years now. It's great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavours will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”
Indiabulls Group AGM of digital marketing Ankit Banga adds, “Consolidating our communication approach and strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
