iWorld
Airtel launches Google Assistant based Digital Customer Care
MUMBAI: Airtel smartphone customers will now able to get instant resolution to their frequent account related queries through the Google Assistant.
In yet another industry first, Airtel has collaborated with Google to truly simplify its customer service experience by integrating its customer care with the Artificial Intelligence-powered Google Assistant.
This new cutting-edge feature will allow customers to have rich conversational experiences with Airtel.
These features are right now available in English but going forward, Airtel will roll it out in multiple regional languages to help deliver an even more personalized experience to millions of Indians and encourage them to get online. Similarly, Airtel will continue to track what questions customer are asking and enable responses to them via Google Assistant, thus improving the flexibility and robustness of the Airtel voice Action.
The initiative is a part of Project Next- Airtel's digital innovation program, which is aimed at transforming customer experience across all of its services and touch points. Airtel plans to launch several exciting digital innovations to step change the simplicity and interactivity of its customer experience.
Sarang Kanade, Director- Customer Service Delivery, Bharti Airtel said: "As part of our digital transformation journey, this is another yet innovation to empower our customers. With smartphones fast becoming the norm for every Indian, this will make digital self-care much more interactive and step up the customer experience. We will continue to bring more of such exciting solutions for 'Digital India'."
What service related question can Airtel customers ask the Google Assistant?
How can Airtel customers use the Google Assistant?
1. Android Users – Long press the Home Button to launch Assistant. iOS Users – Ensure you have downloaded Google Assistant on your phone.
2. Speak into Assistant- "Talk to Airtel", "Ask Airtel" or "Get Airtel". Airtel assistant will open within Google Assistant.
3. TO get your account details, for the first time, the Airtel assistant will ask to link your Airtel account with Google.
4. If you click yes, you will be asked to enter your Mobile number, accept the Terms of Service.
Once you accept the Terms of service, you will receive an OTP. Enter the OTP to complete linking your account.
5. Get Started. Start asking your Airtel account related questions.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
