iWorld
SPNI ropes in Pravin Shivarkar as AVP marketing for digital business
MUMBAI: Sony Pictures Networks India (SPNI) has roped in Pravin Shivarkar as associate vice president marketing for its digital business. The media professional with 13 years of experience took charge of his new role earlier this week.
Shivarkar will report directly to SPN digital business head Uday Sodhi. Prior to his current position, he was working with Tata CLiQ as the senior manager for digital marketing. He has worked with renowned brands including Times Internet Limited, MakeMyTrip.com, Yatra Online Pvt Ltd.
The newly appointed executive of SPNI has formal education in cyber laws, IPR, information security, e-commerce from National Law School of India University, Bangalore.
Last month, Abhishek Joshi resigned from the position of head of marketing, subscription, content and licensing of digital business at SPNI. Back in 2015, Joshi joined SPN as VP & head – marketing & analytics, digital business. He has been a core member of digital business leadership team and also looked after global monetisation and syndication of SPN’s content across digital platforms in addition to heading marketing for SonyLIV.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
