Ad Campaigns
The Spartan Poker launches #Don’tBurnCashEarnCash campaign
MUMBAI: The Spartan Poker – India’s leading & most trustworthy online Poker gaming portal, is bringing forth another phenomenal Poker campaign for aficionados spread across in the country. This latest initiative by The Spartan Poker called #DontBurnCashEarnCash is extremely well thought of having being centered around the festive season of Diwali. With the festival of lights being just a few days away, the campaign also serves as timely activity considering the fact that Poker gaming witness a remarkable upsurge during the festive season.
The idea behind the #DontBurnCashEarnCash campaign is to appeal to all Poker players and the general crowd alike that their hard-earned money should be spent wisely. The Spartan Poker promotes well-planned and logical spending in the sense that money should not be expended but invested. The campaign urges people to indulge themselves in activities which could see the money they invest multiply rather than spending it on things. Through this campaign, The Spartan Poker also highlights the fact that how Poker could also be one of the activities which can help people see their money increase. What drives people to the poker table is the game being all about a true test of skills and your presence of mind. Realizing you have earned enough for the moment and not wanting to experience a potential loss in the future, the game also provides one with the option to leave the table whenever they wish to do so.
Commenting on the launch of #DontBurnCashEarnCash Poker Badshah and Co-Founder and MD of The Spartan Poker, Mr. Amin Rozani said “During the festive season of Diwali, we have seen people having a tendency to squander money without allocation and thought. This habit shares a lot with the tendencies seen in gambling since there is absolutely no guarantee on investment or the returns against the money invested that these individuals are making. On the contrary, Poker, if played in the right manner, is certain to reap dividends. We have always tried to create a difference in the society via various campaigns that we have implemented. We are positive that this campaign too will be received with much love and affection from our loyal fan base of poker players across the country”.
As part of the #Don'tBurnCashEarnCash campaign, The Spartan Poker will be running many contests on the radio and digital platforms, which shall reach out to interested and avid poker players across the country.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
