e-commerce
SwopStore’s strategic partnership propels Bombay Shaving Company
Mumbai– SwopStore, a leading e-commerce optimization platform, has successfully partnered with Bombay Shaving Company, resulting in a significant revenue surge of approximately Rs 45, 00,000. This collaboration has also seen Bombay Shaving Company’s monthly conversion rate rise from 8 per cent to 20 per cent, solidifying their position as a frontrunner in the competitive grooming industry.
SwopStore’s strategic interventions, leveraging advanced analytics, targeted marketing strategies, and enhancements to user experience, have played a pivotal role in boosting Bombay Shaving Company’s market presence and profitability.
SwopStore co-founder Ayush Gupta expressed his excitement about the partnership, stating, “We are thrilled to have partnered with Bombay Shaving Company to achieve such impressive results. At SwopStore, we are committed to empowering brands with the tools and strategies they need to excel. The substantial growth in revenue and conversion rates at Bombay Shaving Company underscores our dedication to driving success for our clients.”
Bombay Shaving Company DGM – D2C | Partnership and Alliances Davesh Mehndiratta also shared their enthusiasm about the collaboration. “Partnering with SwopStore has been transformative,” they said. “Their expertise and strategic approach have significantly boosted our revenue and conversion rates. We look forward to continuing this partnership and driving further growth and innovation in the grooming sector.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
