MAM
MS Dhoni to captain Officer’s Choice Blue
MUMBAI: Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni.
Officers Choice Snacks, over time, has stood for the core human value of integrity and ‘doing things right,’ and MS Dhoni mirrors the very same virtues. Dhoni is known for his calm and collected demeanour, his ability to make the ‘right choices,’ on field as a cricketer- and in life overall. His personality finds resonance with the positioning on righteousness of Officers Choice Snacks.
Created by Metaphor Communications, the 45-second film begins with MS Dhoni acknowledging and saluting all who do not, and did not, resort to any ‘setting’ in life. Dhoni then walks us through ‘slice of life’ situations lauding the honesty of people who have not done any ‘setting’ to achieve their goals. The film smartly covers relatable issues of college admissions, traffic penalties, business contracts and elections. It also touches on social issues like dowry and reinforces the importance of making the right choice.
The credibility of thought is built with Dhoni’s candid narration, and the film is set stylishly with the transitions of different situations with a visual delight.
Allied Blenders & Distillers head marketing Ahmed Rahimtoola says, “Officer’s Choice Blue snacks has always stood for a strong sense of purpose. Positioned on the platform of righteousness, the brand has built a distinctive personality around honesty and integrity. MS Dhoni as a brand, embodies similar values and we found a strong fit to pursue this engagement. We’re hoping the campaign becomes an inspiration for people to walk the right path, no matter how harsh the challenge appears to be.”
When asked about the campaign, MS Dhoni adds, “Life is all about the choices we make; and those who make the right choice deserve a salute. I’m glad Officer’s Choice Blue Snacks is inspiring people to always stay righteous in walks of life, regardless of the difficulty of situation and severity of demands.”
Allied Blenders And Distillers is a Kishore Chhabria promoted company. Its flagship brand is the famous Officer’s Choice Whisky and the portfolio includes Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies, Kyron Premium Brandy, Jolly Rogers Rum.
ABD is the 3rd largest spirits company in India with volumes of 35 million cases for the year 2017/18 and growing at a CAGR of 12 per cent over the last 5 years making it one of the fastest growing spirits company in India. ABD possesses a strong sales and distribution network nationally and a pan-India manufacturing base that includes 43 manufacturing / bottling units. It has 14 sales offices in 22 states across the country.
The company produces snacks and water in their diversified portfolio.
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
