MAM
India gets their first-ever international standard Motion Capture Lab
MUMBAI: An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position, by bringing Motion Capture to India. In collaboration with Centroid, UK, they have created the city’s first end-to-end Motion Capture Lab, ready to create magic for Indian visual content. The fully-equipped lab is set up at Famous Studios, Mahalaxmi, the age-old stronghold for the brand, over decades.
The lab was launched, and a walk-through was undertaken by Mr. Phil Stilgoe, CEO & Producer, Centroid – UK, Serbia, India. To highlight the real potential, he gave a live demonstration of the implementation of Motion Capture; from the recording of movement, to the post-processing output.
Internationally, Motion Capture has contributed greatly to film-making & gaming, through iconic products like “Guardians of the Galaxy”, “Godzilla”, Ant-Man”, “Mad Max”, and “Assassin’s Creed”, among innumerable others. India is no stranger to the value of Motion Capture technology, especially with its rich popular culture which includes gaming & film appreciation strongly.
By bringing this to India, Famous Studios has paved the way for a new dimension of film-making, animation, and visual innovation. The lab will bring in internationally-aligned technology, setting the stage for Indian artists and creators. Some of the services that are now on offer are Motion and Performance Capture, Previs and virtual production, character pipelines for game and VR developers, crowd sim solutions, and much more!
At the launch, Mr. Phil Stilgoe, CEO & Producer, Centroid, said, “India is one of the talent lakes in the entertainment sector. Not only is the creativity top-notch, the development of the sector is in the hands of innovative professionals who are increasingly hungry to create greatness. Monetarily, there is massive growth potential. Integration of technology will only enhance what we already have here, creating visual gold for the viewer.”
“Partnering with Famous Studios is a no-brainer for us. Not only do they have a strong position & reputation built over seven decades, they have time and again showed their readiness to adopt new technology”, he added.
Speaking on the occasion, Mr. Anant Roongta, Managing Director, Famous Studios, said, “At Famous Studios, it has always been our endeavour to deliver the best. Be that technology, processing, ideation, or any kind of support. With Centroid, we lay the foundation for India to drive a new dimension of art, thus fostering the development & growth of the creative sector.”
Built over 1500 sq. ft, the Motion Capture Lab at Famous Studios will support artists through the entire journey, from shooting, to post-production. With this new technology, Famous Studios invites a new generation of innovative visual creators to break into new spaces.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
