MAM
Abhishek Kapadia joins iGKnights Digital Media Works as COO
MUMBAI: Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer. The new appointment is a strategic move with the aim of strengthening and expanding the India leadership team of iGKnights Digital Media Works. Based out of UAE and Delhi, he will look after the overall functioning of the company and allied businesses.
Prior to his role at iGKnights Media Works, h was associated with digital media firm Globocom as a partner and led multiple projects and businesses of the firm. With over fourteen years in the sales, business development and marketing sectors, Kapadia has also been associated with industry companies like Reliance Communications, Bharti Airtel, Indiatimes.com, Hungama, Symbiotic Infotech, and mobile performance advertising agency Mobusi.
Speaking about his new role, Kapadia said, “The dynamic and fast expanding digital advertising industry has always enticed me into taking up greater initiatives and responsibilities. With this opportunity, I plan on leveraging my knowledge and expertise with a company whose beliefs resonate with mine. I am excited to join the team and ready to explore additional facets of the trade!”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
