Ad Campaigns
DECATHLON celebrates International Yoga Day with fourth edition of “Take A Breath” initiative
Mumbai: DECATHLON is excited to announce the launch of the fourth edition of its “Take A Breath” initiative in celebration of International Yoga Day. With a mission to inspire and move people through the wonders of sports, this initiative aims to promote the practice of yoga to take a break from the hustle and bustle of daily life and cater to the unique needs of Indian yoga practitioners through its products and equipment.
According to reports, close to 15 crore individuals engage in yoga, However, over 67 per cent of Indian yoga enthusiasts choose to practise at home. To enable these practitioners and inspire individuals to adopt yoga as a daily practice, enriching their lives through its transformative benefits, DECATHLON is committed to developing products and equipment tailored for the Indian market.
As a part of this commitment, DECATHLON is excited to unveil its new line of yoga wear geared towards women, including the Kurti Tshirt and Dhoti Yoga Bottoms, in an effort to make practising yoga more comfortable. These products are meticulously designed to blend traditional aesthetics with modern functionality. The Kurti Panoply offers a stylish yet modest option, allowing ease of movement and breathability, while the Dhoti Yoga Bottoms deliver unparalleled comfort with their relaxed fit and flexible fabric. By incorporating these thoughtfully crafted pieces into their yoga wear collection, DECATHLON aims to become the product of choice for Indian women who look to enhance their yoga experience or embrace an active lifestyle.
“At DECATHLON, we uphold the vision of moving people through the wonder of sports. To bring that spirit to people, we focus on continuously delivering innovative and quality products and equipment that allows them to kick start their journey or continue it. Our expanding and comprehensive range of yoga products including apparel, accessories, and mats is a testament to this spirit as DECATHLON becomes the one-stop solution for all yoga needs,’’ said DECATHLON India yoga leader Rojith John.
To further encourage and introduce people to the wonders of yoga, on the International Yoga Day, DECATHLON is set to host over 300 yoga sessions across more than 100 stores nationwide. Following the success of the third edition of the “Take A Breath” initiative in 2023, which witnessed participation from over 21,000 people across India, DECATHLON aims to move over 25,000 people this year.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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